“Arirang Kimchi, for 30 years, has been in Korean Markets in the East Coast area. I decided to make it my responsibility to make the brand known to non-Koreans.”

Meet Kyung Oh/Co-Founder and, her daughter, Vicky Oh/General Manager of Arirang Kimchi, an artisan kimchi company located in Englewood, New Jersey. Arirang, it was explained, is a Korean word with no direct meaning; but for Koreans, like Kyung and Vicky, it’s a word that stands for soul: Korean soul. And Arirang Kimchi certainly has soul, more soul and more passion in a jar than I expected.

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