Chef Mike Anthony has an incredible responsibility having taken over Gramercy Tavern just a few years ago. A NYC institution, he takes his roles seriously and respects the history of the establishment while ensuring it does not remain stuck in its past.
We spent the day together testing out recipes using Breville’s Hemisphere Blender to make an incredible Roasted Eggplant Salad with Miso.
Working with chefs to help launch products is a key strategy for culinary brands and one that Breville takes very seriously.
Tippingpoint Labs worked with Chef Anthony and his team to concept the video, craft the messaging points, highlight the product, and authentically create a video to turn a Breville prospect into a loyal consumer! This video is part of a larger video series underwritten by Breville, Road to the Recipe. This video was shot using 2 Canon 5Ds and edited in Final Cut Pro.